Nigerian company Thrive Agric wins the 2022 edition of the global Visa Everywhere Initiative program

Today, Thrive Agric, a fintech that enables smallholder farmers to access finance, information and distribution, was named the winner of the Visa Everywhere Initiative (VEI) Award – an open innovation program and global competition for start-ups and fintechs.

The global final, which took place in Qatar during the 2022 FIFA World Cup, was preceded by a year-long competition where entrepreneurs from around the world participated in regional editions before reaching the final stage.

“This year we saw over 4,000 fintechs participate in this global Visa Everywhere Initiative (VEI) competition, with a record 1,130 entries from Central Europe, the Middle East and Africa,” said Andrew Torre, Regional President of ECMEA, Visa. » A new type of fintech is transforming how people and businesses pay, making it easier for more people to access and move money when they need it. We congratulate Thrive Agric and all of this year’s competition winners and look forward to continuing our partnerships with fintechs to solve the payment challenges that lie ahead in the future.r”.

Ruben Salazar, Senior Vice President and Global Head of Visa Direct, said: “ As we strive to create more ways for individuals, SMEs and large enterprises to participate in the global economy, the VEI competition offers unique insight into how fintech is helping to shape the future of movement cash flow and expand access to the underserved and underserved markets and regions. Today, the Visa Direct Award recipient will have access to modern tools and teams that will help enable the movement of cash flows to billions of endpoints worldwide.. »

The event brought together Visa and industry leaders, as well as a past winner of the Visa Everywhere Initiative, to celebrate innovative fintechs and their solutions. Wade Arnold, founder and CEO of Moov Financial and winner of the 2021 Visa Everywhere Initiative Award for North America and Global, returned as a judge along with special guest Dr. Saeeda Jaffar, Regional Managing Director at Visa for countries in the Gulf region, who hosted a conversation with football legend Marcel Desailly.

The award winners:
1st place: Thrive Agrica fintech that gives small farmers access to financing, knowledge and distribution.


2nd place: Zeta, a fintech that enables pay-as-you-go financing for green transport


3rd place: Hole ina platform that connects patients, doctors and other healthcare providers.


Visa Direct Award: Thrive Agric, a fintech that gives small farmers access to finance, knowledge and distribution.
Audience Award: Huli, a platform that connects patients, doctors and other healthcare services.
The Visa Everywhere Initiative Global Finals was streamed live on Techcrunch and can be viewed on its website here.

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